Still, a lot of webmasters don't know how to fully take in how to effectively integrate adsense into their sites. They'll just throw up the javascript and be happy with the $2-$5 they're earning a day (because hay...they weren't earning that before!). Even so, optimizing your adsense ads in a way to get the most clicks for your traffic is what's going to turn you into a "FedEX" publisher.
Here's a really good example I recently found:
www.stereo411.com/forum/ - awesome placement
Here are a few more examples:
http://www.sigvertiser.com/
http://www.buildyourforum.com/
http://directory.wineography.com/
http://www.tackleprices.com/
www.articlescollection.com
www.skin-care-101.com
YPN Integration:
In conjunction with getting a good amount of visitors to your site, or having high-paying keywords displayed (or both), you'll soon have more money then you thought could be made with Adsense/YPN.
Since starting my little directory site experiment, I've noticed using these methods can really drive up conversion rates and click-throughs. Most importantly, have a few different channels and test to see what works best. Once you found a way that works...duplicate...on all sites.
Have fun!

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