Internet Marketing Solutions

Lets say you have $1000 to get your business going....

HOW TO BUILD AN ONLINE EMPIRE... STEP BY STEP

ACT I

At first I would spend nothing but time doing research on
my market. I need to find out what they want if I intend
on selling them anything. (that "anything" includes marketing
affiliate programs.)

For the product research I would start spending major hours
online looking for peoples problems, wants and needs. You can
find this info all over especially on newsgroups, forums, blogs
and niche websites. The market is not important here, it can be
in any market. I would compile a list of the most pressing
questions and problems that my market has expressed.

I might even spend a hundred bucks or so at scriptlance,
rentacoder etc. to have a research assistant help
me dig up this info.

I would then find as many experts on the subject as I could and
see if I could get the majority of those questions answered by
a professional. This saves me time in hunting down all the answers
myself, plus I would also have the opportunity to ask them if they
would be interested in conducting an interview. This would add to
my products value.

I'd probably create an ebook and set of mp3 interviews to start
with. This gives me a price target between 50 and 100 bucks right
off the bat and since it's all digital I will have a lot of
leverage in terms of revenue.

Once I had a rough draft created I would start contacting some of
the professionals I found as well as a few people from my target
market. I'd be looking for testimonials and suggestions on
improving the product. The market will tell me exactly what
it wants so that I'm not wasting time, effort and money guessing.

Why guess when its so easy to know?

-----
Side Note - Do you realize how many online (or offline) businesses
fail because they tried to guess a market? DON'T GUESS, KNOW!
-----

While I was waiting for the testimonials and reviews I would start
getting everything that I needed in place to start selling the
product. This includes hosting and all that other good stuff. I'd
also start looking for affiliate programs that offered products
and services my target market would be interested in. I can use
these to boost revenue after the sale through my autoresponders.

I'm only interested in the basics until I can start generating
some real revenue. Once I have solid revenue flowing I can
upgrade, outsource etc.

BASICS :

1. $8.88 - Single Domain at namecheap.com

Staying focused on one product so I only need one website for
the time being.

2. $19.95 - Aweber.com Account Single Month

Since I am limited in capital I will be using the bare minimum until I
can start generating revenue. I will pay by the month instead of looking
for a quarterly+ discount. I'd opt to pay a bit extra and only dish
out 20 bucks right now because it leaves me more capital to advertise.

I'm choosing Aweber over anything else because they have the highest
delivery rate online and have top notch support.

I'll also use this to deliver the product instead of spending more
capital on download protection, ecommerce etc. Simple and effective.
Hell if anyone really wanted to steal your product and start selling
it they are going to do it regardless of what kind of protection
you have.

3. $29.95 - Hosting Account For One Month

Sure I can get hosting a lot cheaper than this, but I'll pay a bit extra
for hosting just to be sure my website is up when it should be. I don't
need to deal with any headaches during any of my promotions and I'm happy
to pay extra to get better service.

I would make sure this hosting account has cpanel with wordpress to
make management a breeze and 24/7 support. (Wordpress will come into
play later.)

4. $97.00 - Hypercovers.com Mini Site & Product Imagery

I would get a professionally designed web template and mock cover
created. I want to focus on creating compelling copy and a quality
product and not have to worry about design. This takes care of
that problem. For a hundred bucks I can get a mini site template,
ebook covers, order buttons, header footer etc. All I need to do
is add in my copy, upload and I'm in business.

5. $19.95 - BYOAudio.com - Audio Management & Recording Service

Audio testimonials and a bunch of other useful tools to manage and serve
audio from my site. Since this is a brand new product and I don't have
a list, it's critical that I garner credibility. I can partially do
that with quality testimonials.

I would actually purchase this first because I would use it to record
my interviews too.

6. $97.00 - Affiliate Script (idev or post affiliate pro)

I would normally just use clickbank, but since they are going down hill
fast I will use my own setup. Yep it eats up another hundred bucks, but
affiliate sales are the heart of Internet marketing so this is a must
have marketing vehicle that I cannot do with out.

Total Basics = $272.73

ACT II

Once everything was in place, tested and the sales process working I'd
start up my pay per click advertising machine and start looking for
joint venture partners.

Joint Ventures & Special Offers

I'd be focusing on offering special deals to forum owners, list owners,
niche site owners etc. I'd also be offering a special price on my
new package to various newsgroups, forums etc. (I would have a list of
these top resources from my initial market research.)

I would already have created a PDF report that included high quality
content and possibly even some of the content directly from my
product. I would then turn it into a viral report that my JV partners
and affiliates could use to brand. This can be done free with open
office. Simply create the report in the editor and convert it to
pdf. I would manually create the branded reports as needed instead
of spending capital on software. It only takes a few minutes per report.

I'd also take some time to write a bunch of articles and press releases
that can be shuffled around the net. This is marketing 101 stuff though
so I'm not going to go into detail.

INITIAL MARKETING :

7. $300.00 - PPC Campaigns - Pay Per Click Search Engine Marketing

I'd initially setup accounts with Adwords, Overture (YPN), and
Findwhat. Once I had more revenue I would expand to other PPC
services. This gives me near instant targeted traffic.

8. $200.00 - Newsletter Advertising

I'd first try to work out an affiliate deal with as many targeted
newsletter publishers as I could find. Some obviously would not
be interested. In fact, depending on the market, they might not
be into affiliate program at all. I'd offer my product to them for
free and seek an endorsement in that case and if that failed I'd
offer up some bucks to advertise.

9. $200.00 - Affiliate Recruiting

I'd head over to scriptlance, rentacoder etc and find an assistant
or two who could start researching and recruiting website owners
into my affiliate program. I would continue to increase the budget
on this as more revenue came in. I'd still continue on my own
seeking JV partners though.

As revenue came in I would increase my marketing budget and create
a new account for R&amp of new products. I would basically follow the
same steps with these new products. Some of these new products would
be big ticket items.

$27.27 - Left Over... added into PPC account.

Total Marketing = $727.27

Grand Total = $1000.00

That's how I would personally spend $1000 dollars to start
a semi-automated online business that can quickly grow
into an empire. There's a lot of other things I would do once
revenue started flowing, but that's the basic plan I'd use and
have used.

There ya go... now get out there and build your own Internet
empire! You no longer have any excuses not to.

Still, a lot of webmasters don't know how to fully take in how to effectively integrate adsense into their sites. They'll just throw up the javascript and be happy with the $2-$5 they're earning a day (because hay...they weren't earning that before!). Even so, optimizing your adsense ads in a way to get the most clicks for your traffic is what's going to turn you into a "FedEX" publisher.

Here's a really good example I recently found:

www.stereo411.com/forum/ - awesome placement

Here are a few more examples:

http://www.sigvertiser.com/
http://www.buildyourforum.com/
http://directory.wineography.com/
http://www.tackleprices.com/
www.articlescollection.com
www.skin-care-101.com

YPN Integration:

www.tutorialpod.com

In conjunction with getting a good amount of visitors to your site, or having high-paying keywords displayed (or both), you'll soon have more money then you thought could be made with Adsense/YPN.

Since starting my little directory site experiment, I've noticed using these methods can really drive up conversion rates and click-throughs. Most importantly, have a few different channels and test to see what works best. Once you found a way that works...duplicate...on all sites. Have fun!

I've been using traffic swarm to pile up all kinds of
leads and profit across various niche markets. It's not hard to do
and it's pretty much 100% automated once you get set up. The
only tools you need are basic web design skills (can be outsourced)
and a follow-up autoresponder account.

To effectively use traffic swarm you have to do what 90% of traffic
swarm users don't do... and that's to generate leads and build a
list.

Sending traffic to affiliate links or blindly to a home page is not
a profitable business model. You have to think of traffic swarm
as simply a lead generating tool and nothing more. You should
not expect many "blind" sales from traffic swarm, but don't
let that discourage you because it can be VERY profitable.

To turn traffic swarm into a profitable lead generator you need
to treat it like a direct mail campaign. Use a multi-step method
of capturing leads and building relationships that convert into
profit.

Setup a simple one page landing page that is carefully targeted to
the niche category your are working. Offer a free guide, free report,
trial offer or something else of value to the reader that is ONLY
available by email. Don't refer them to a download page after
they submit... the link should be sent by email so you are
guaranteed to have double opt in subscribers. The people
who are too lazy to confirm are not going to do you any good
anyway (tire kickers).

Setup your follow-up responder to send the gift out immediately
and then follow-up over time with related information. Gradually
"refer" your readers to your products, services, affiliate
programs or whatever it is you are trying to promote. ideally
you would provide in depth reviews of any 3rd party products
and services you are promoting. You might want to experiment
with splitting up a product review over several messages to keep
building the relationship.

Ask your subscribers what they are interested in, what kind of
reviews they want to see, what their biggest questions are.
You'll have all the input you need to continue carefully crafting
your follow-up messages to give your subscribers exactly
what they want. Believe me... the money will definitely follow.

Forget the hard sale and in your face promotions... build a list
that you can build a relationship with. You'll find that your
"long term" profits will shoot through the roof. A lot of
people bitch and moan that traffic swarm and similar
service don't produce results. Sorry, I begs to differ and you will too if you follow
those simple steps.

To your success,

DET