SEO, or Search Engine Optimization is the art and science of aligning your website with the keywords people use to find your product, service, industry, or location. SEO is a long term strategy that is built on a foundation of proven methods to position your site highly in the search results. The goal is to build an increasingly steady stream of targeted visitors to your online assets.
The term “SEO” is a generalization, but includes the following accepted specializations
SEO – Search Engine Optimization focuses on positioning your site in the “free” or “organic” section of the search results.
SEM – Search Engine Marketing is advertising, often called Pay Per Click. This method allows you to quickly gain a high ranking position for your target search term and market.
Local Search – Are special results for businesses that are actual “brick and mortar” locations. These listings have both a “free” and “pay per click” element, and are critical for business that must be found for Internet searches that include a specific city and state location
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Best Regards,
David Tucker
SEO in San Diego, Search Engine Optimization Experts